COMPANY
EQUALSPACE
EqualSpace is a pioneering inclusive co-working space dedicated to empowering marginalized communities, particularly Black, Brown, and LGBTQ+ individuals. They recently expanded by opening a new campus, ES550, marking a significant milestone in their growth. Our objectives for their new website were to showcase this expansion, reflect their commitment to inclusivity and empowerment, and incorporate modern design elements, engaging iconography, and superior UX/UI design.
SERVICES PROVIDED:
Website Design
ROI: Enhanced Brand Representation, Increased Growth, Community Building
In-depth Understanding
We started by deeply engaging with the EqualSpace team to understand their mission, vision, and specific needs. This involved multiple discovery sessions, where we explored their goals for the new website and how they wanted to present their brand identity.
The Previous EqualSpace Site
Iconography:
Development Process: Designed custom icons to represent various services and facilities, ensuring each icon visually appealed to the target audience and aligned with the brand's inclusive ethos.
Representation: The icons were crafted to be easily recognizable and universally inclusive, using vibrant colors and modern styles that reflect the diverse community EqualSpace serves.
Integration: These icons were seamlessly integrated throughout the website to enhance user experience and guide navigation, making information about services easily accessible.
Modern Design:
Utilized a clean, modern aesthetic with a responsive design that works seamlessly across all devices. The color scheme and typography were chosen to reflect the brand's vibrant and welcoming nature.
UX/UI Design:
Utilized a clean, modern aesthetic with a responsive design that works seamlessly across all devices. The color scheme and typography were chosen to reflect the brand's vibrant and welcoming nature.
Conclusion:
By partnering with Mary Creative, EqualSpace was able to elevate their online presence and effectively communicate their message of diversity, empowerment, and growth to a wider audience. The launch of their new website not only marked a significant milestone in their journey but also positioned them for continued success and impact in the co-working space industry.