COMPANY
MILLENNIAL MOM
Millennial Mom, an online boutique based in Chicago, Illinois, is dedicated to enhancing the lives of millennial moms and women. Specializing in luxury, comfortable clothing, a thoughtfully curated aroma line, and essential home items, Millennial Mom offers a diverse range of products designed to elevate the lifestyle of modern mothers.
SERVICES PROVIDED:
Brand Development, Social Media Management,
ROI: Enhanced brand awareness, increased engagement, and boosted sales.
Icon and Branding:
The icon we designed for Millennial Mom is a visual representation of the brand’s core values. The elegant design reflects the luxury and comfort of the products, while also embodying the essential and everyday elements that modern moms need. This branding is carried through all marketing materials and product designs to maintain a consistent and recognizable brand image.
Marketing and Promotion
We developed a comprehensive social media strategy and online promotional campaign. This included creating visually engaging posts, interactive stories, and strategic advertisements to generate buzz and anticipation for the collection launch.
Website Management
We managed the entire Millennial Mom site, including updating inventory, managing sales, and designing promotional banners to keep the site fresh and engaging.
Conceptualization and Design
In partnership with our client, we were responsible for the launch of the Millennial Mom Aura Collection in Fall 2023. This included designing everything from apparel to candle labels and packaging, ensuring a cohesive and appealing look that aligned with the brand’s identity.
AURA
Logo Family
We created a logo family for the Aura Collection, ensuring a consistent and recognizable visual identity across all products and promotional materials.
Candle Labels and Packaging
We meticulously designed candle labels and packaging to be both functional and aesthetically pleasing. The packaging reflects the premium quality of the products, making each item feel like a luxury experience from the moment it is unwrapped. The elegant and minimalist design ensures that the products not only stand out on shelves but also complement any home decor.
Apparel Design
We created apparel designs that prioritize both comfort and style, ensuring that each piece is not only fashionable but also practical for the busy lives of millennial moms. The clothing line integrates luxurious fabrics and modern cuts to cater to the sophisticated tastes of our audience.
Email Marketing Campaign
We developed and executed an email marketing campaign to build anticipation and drive sales for the collection launch, effectively reaching and engaging the target audience.
Results: The Aura Collection achieved remarkable success, selling out within two weeks of its launch. This rapid sell-out highlighted the effectiveness of our design and marketing strategies, as well as the strong connection we fostered with the Millennial Mom community.